MedComms Experts develops strategies to help your scientific communications make a lasting impact on your target audience. Your publications have the vital information and research HCPs need, but studies show HCPs don’t have the time to stay up-to-date. Combined with the lack of easy-to-digest, accessible information, staying informed and educated is a challenge.
Our robust and holistic approach drives the right audiences to your key publications and makes complex scientific concepts easy to learn through our innovative and engaging methods.
Our proven framework always starts by assessing your needs and working with you to understand your desired outcomes of your communication efforts. Then, we develop HCP personas, conduct a gap analysis, draft key messaging and create a strategy that leverages publication extenders and other engaging assets to make your scientific content accessible and interesting to the right HCPs.
Beyond a thorough omnichannel strategy, you can expect a rigorous system to measure your impact. We develop benchmarking metrics and measurement tools to understand the effectiveness of your strategy as it informs and educates HCPs.
HCPs are navigating through more information than they can retain. A powerful publication impact strategy is a must to make your publications stand out. When you work with MedComms Experts, you achieve a holistic communications strategy that drives your audience to your content, and helps them gain and retain vital information.
“Now our publication extenders look so much nicer. They’re a different level of quality. We achieved what we set out to do. Now we are only working with these formats for our publication extenders."
Global Publications Director, Novo Nordisk
"As a result, we’re adopting the FaST Deck format across the organization. It has really improved our interactions with HCPs."
Associate Director, Medical Information, Janssen
"Now we’ve started down the path of virtual and self-learning, the time and cost reduction, and logistic simplicity (no travel, no accommodation, no venues, etc.) make the approach very appealing."
Global Director Medical Affairs & Scientific Training Lead, Takeda
Now our product extenders look so much nicer. They’re a different level of quality. We achieved what we set out to do. Now we are only working with these formats for our publication extenders.
The FaST deck format is very effective in the field. Our MSLs really like it, finding it to be a more professional content tool – more visually appealing and easy to navigate.
The multi-use training program is easy to use and navigate, with beautiful visuals and interactive features that everyone loves using.
