See All Insights

Integrate Publication Extenders into Your Strategic Planning

by Wesley Portegies on

Modern Medical Communications demand concise, accessible, and digitally optimized content to meet the expectations of healthcare professionals (HCPs). The Publication Extenders Industry Working Group, comprising leading Medical Affairs professionals, has developed the Publication Planning Framework to address this evolving need.

This innovative framework enables the seamless integration of publication extenders—short-form content that communicates key findings—into traditional publication planning, helping teams align with omnichannel communication strategies.

How to Use the Publication Planning Framework

The Publication Planning Framework consolidates essential elements into a single, easy-to-use tool. Here’s how you can get started:

1. Prepare Your Strategy

  • Define Your Audience: Identify 3-5 audience personas and tailor communication tactics to their specific needs.
  • Compile Key Resources: List relevant journals, conferences, and dissemination tactics to ensure comprehensive planning.

2. Set Goals and Messages

  • List Scientific Data: Document all available data that supports your key findings.
  • Align Key Messages: Associate key communication objectives with your data to create a cohesive narrative.

3. Build Your Publications Plan

  • Strategic Selection: Choose dissemination tactics and channels suited to your audience and goals.
  • Budget Allocation: Use the built-in budget calculator to optimize resources and align spending with your strategy.

About the Template

This Minimum Viable Product (MVP) framework is designed for ease of use, with features such as:

  • Consolidated strategic planning tools.
  • Automated budget calculations for better financial alignment.
  • Cross-functional usability for streamlined team collaboration.

Start transforming your publication planning today. Fill out the form above to access the Publication Planning Framework and take the first step toward modernizing your approach.

Meet the Working Group

This initiative was brought to life by a team of accomplished Medical Affairs professionals with extensive expertise in Medical Communications: