Join MedComms Experts in New Orleans for the MAPS 2025 Americas Annual Meeting — the largest global gathering of Medical Affairs Professionals in the world.
For 2025, the annual meeting introduces complete coverage of all 7 Domains and 42 Competency Areas within the MAPS Competency Framework, aligning with the organization’s 2030 vision for the Medical Affairs function. Attendees can personalize their learning experience by either focusing deeply on specialized tracks relevant to their current roles or broadening their understanding of the industry landscape to support cross-functional career advancement.
Date:
March 23 - 26, 2025Location:
Hyatt Regency, New OrleansJoin Our Experts at Their Sessions
March 25, 2025
Session:
Improving Publication Strategies: Bridging Standard Approaches with Innovative, Proven Frameworks
1:00 - 2:00 pm CDT
To maximize the impact of scientific publications, we need judicious planning, prioritization, and effective dissemination. However, while competitive pressures and digital communications have advanced rapidly, our publication strategy processes haven’t evolved to keep pace with these advancements. How can we close this gap?
Adopting an updated, innovative approach is necessary for Medical Affairs professionals to make the best decisions for their publication plans. An Industry Working Group, comprised of Global Publication Directors at small, medium, and large pharmaceutical companies and MedComms Experts, has collaborated to improve publication strategy processes. These efforts have resulted in a customizable publication planning framework designed to empower Medical Affairs professionals to plan effectively and demonstrate strategic value within their organizations.
This didactic session will address the current state of industry practices for publication planning, highlighting common pain points such as the lack of a uniform strategic approach. It will emphasize the importance of standardizing publication planning practices and incorporating a broad spectrum of digital omnichannel tactics, such as publication extenders, early in the process to build strategic value and ensure adequate internal and external resources (eg, funding, people, and time). Participants will gain insights into refining their approaches and aligning with industry best practices through a proven framework developed by Medical Affairs professionals for Medical Affairs professionals. This ensures their work resonates effectively with target audiences and meets organizational objectives.
This session offers a pivotal opportunity for publication leaders to elevate their strategies and drive meaningful impact through their scientific publications.
Challenge the Status Quo: Take a fresh look at how you currently approach publication planning. See how your peers are pushing boundaries, and discover new ways to elevate your impact.
Sharpen Your Planning Skills: Get hands-on with a standardized publication planning framework designed to make your workflow more efficient. Learn how to integrate digital omnichannel tactics—like publication extenders—early in the process to maximize strategic value.
Put It into Practice: Work through a real-world case scenario with concrete examples, so you can confidently implement these insights in your own role. We will provide you with our publication planning framework.
To maximize the impact of scientific publications, we need judicious planning, prioritization, and effective dissemination. However, while competitive pressures and digital communications have advanced rapidly, our publication strategy processes haven’t evolved to keep pace with these advancements. How can we close this gap?
Adopting an updated, innovative approach is necessary for Medical Affairs professionals to make the best decisions for their publication plans. An Industry Working Group, comprised of Global Publication Directors at small, medium, and large pharmaceutical companies and MedComms Experts, has collaborated to improve publication strategy processes. These efforts have resulted in a customizable publication planning framework designed to empower Medical Affairs professionals to plan effectively and demonstrate strategic value within their organizations.
This didactic session will address the current state of industry practices for publication planning, highlighting common pain points such as the lack of a uniform strategic approach. It will emphasize the importance of standardizing publication planning practices and incorporating a broad spectrum of digital omnichannel tactics, such as publication extenders, early in the process to build strategic value and ensure adequate internal and external resources (eg, funding, people, and time). Participants will gain insights into refining their approaches and aligning with industry best practices through a proven framework developed by Medical Affairs professionals for Medical Affairs professionals. This ensures their work resonates effectively with target audiences and meets organizational objectives.
This session offers a pivotal opportunity for publication leaders to elevate their strategies and drive meaningful impact through their scientific publications.
Challenge the Status Quo: Take a fresh look at how you currently approach publication planning. See how your peers are pushing boundaries, and discover new ways to elevate your impact.
Sharpen Your Planning Skills: Get hands-on with a standardized publication planning framework designed to make your workflow more efficient. Learn how to integrate digital omnichannel tactics—like publication extenders—early in the process to maximize strategic value.
Put It into Practice: Work through a real-world case scenario with concrete examples, so you can confidently implement these insights in your own role. We will provide you with our publication planning framework.