The Field Medical Director’s Guide to Developing Strategic, Conversation-Driving HCP Questions
Smart, strategic questions are at the heart of truly effective and engaging MSL-HCP interactions.
But figuring out how to craft those smart, strategic questions is a skill in and of itself.
Enter the SPICE HCP Engagement Framework. SPICE is an innovative question-development framework that enables MSLs to:
- Craft targeted questions personalized to each HCP interaction
- Guide conversations so they reliably touch on key messages and data points
- Deepen HCP relationships
Download our guide to learn more about the SPICE HCP Engagement Framework — and access a customizable worksheet that takes you step-by-step through the process of building SPICE questions tailored to your therapy area and HCP persona.