Integrate Publication Extenders into Your Strategic Planning
Modern Medical Communications demand concise, accessible, and digitally optimized content to meet the expectations of healthcare professionals (HCPs) The Publication Extenders Industry Working Group,...
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How to Use Third-Party Platforms to Increase Engagement on Your HCP Engagement Platform
Your HCP Engagement Platform is the central hub for your scientific content — and a critical opportunity to engage and educate healthcare professionals (HCPs) But when it comes to engagement...
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The Complete Guide to Building an HCP Engagement Platform: Best Practices for Medical Affairs
Today's Medical Affairs teams face growing pressure to strengthen their reach via digital engagement HCP Engagement Platforms – Medical Affairs owned educational websites for HCPs – represent the...
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The Human Side of Medical Communications: Building Trust
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity and adaptability in Medical...
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How to Tailor Your Medical Communications for Maximum Impact with Claire Liu
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the...
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HCP Engagement Platform Analytics Guide
Understanding the terms and metrics associated with digital platforms is essential for healthcare professionals seeking to optimize your HCP engagement strategies By regularly analyzing these key...
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Meeting HCPs Where They Are: The Rise of Med Info Websites
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Hiren Patel to discuss how innovation and collaboration can transform Medical...
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Mastering Digital Metrics: Optimizing for Success
HCP engagement platforms serve as an essential hub for disseminating scientific data and fostering HCP engagement This dual role adds layers of complexity to the task of optimizing platform...
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From Compliance to Creativity in Medical Communications with Andrea Lacasia
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts I am your host, Wesley Portegies This podcast explores the dynamic landscape of Medical...
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Revolutionizing KOL Engagement: The Future of Medical Science Liaison Interactions
Medical Science Liaison (MSL) presentations face a critical challenge Traditional slide decks often fail to captivate Healthcare Professionals (HCPs) and hinder meaningful scientific exchanges The...
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