MAPS Webinar – Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications
Information overload is a well-known issue for your HCP audience It’s nearly impossible for physicians to stay on top of all the scientific data and educational content they need to do their...
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Three Ways to Increase Knowledge Retention for Medical Affairs Training
Medical Affairs teams need to train regularly to remain up-to-date on all existing and emerging information in their therapeutic areas In the past, these training programs were typically...
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How to Tailor Your Omnichannel Strategy to Your Audience
Understanding your audience’s desires, motivations and most importantly, educational needs is vital to the success of your omnichannel publication extender strategy Developing specific personas is...
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Assess Your Communication Strategy Performance
You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...
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Why HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
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Death by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
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The Most Effective Rare Disease Awareness Campaigns are Built With Empathy
Creating awareness around a rare disease is a crucial step to pave the way for the launch of a potentially life-changing therapy An awareness campaign helps HCPs better understand the disease itself,...
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Effectively Engage HCPs at Your Next Event with Interactivity
Organizing medical meetings, like medical congresses and advisory boards, is key to becoming a leader in your therapeutic area When planning these meetings, it’s not enough to provide informative...
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How to Build a Strong Omnichannel Publication Extender Strategy
Through publication extenders, pharmaceutical companies have an effective way to make information digestible and appealing for healthcare professionals (HCPs) in search of information The benefit of...
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A Comprehensive Guide to Successful Medical Affairs Training Programs
Medical affairs teams need to train regularly Our industry is always adapting as therapeutic areas and products evolve and emerge To create an effective training program, it’s not enough to...
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