Three Ways to Increase Knowledge Retention for Medical Affairs Training
Medical Affairs teams need to train regularly to remain up-to-date on all existing and emerging information in their therapeutic areas In the past, these training programs were typically...
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Why HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
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Death by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
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The Most Effective Rare Disease Awareness Campaigns are Built With Empathy
Creating awareness around a rare disease is a crucial step to pave the way for the launch of a potentially life-changing therapy An awareness campaign helps HCPs better understand the disease itself,...
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Effectively Engage HCPs at Your Next Event with Interactivity
Organizing medical meetings, like medical congresses and advisory boards, is key to becoming a leader in your therapeutic area When planning these meetings, it’s not enough to provide informative...
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How to Build a Strong Omnichannel Publication Extender Strategy
Through publication extenders, pharmaceutical companies have an effective way to make information digestible and appealing for healthcare professionals (HCPs) in search of information The benefit of...
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How Metric Sets Enable You to Measure the Impact of Your Medical Communications
Your goal is to make medical communications impactful to your HCPs — so much so that they make changes in their daily practice that lead to better patient outcomes The communication strategies...
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Level up the Impact of Your Medical Publications With a Smart Publication Extender Strategy
As a publications director, you’re responsible for designing and executing an impactful publication strategy for your pharmaceutical company To do that, you need to make your content accessible,...
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