by Helvijs Mellums on Friday July 14, 2023

Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...

by Sandrine Jabouin on Tuesday July 11, 2023

Satellite Symposia are complex events, requiring long timelines, finely-tuned logistics and expert considerations just to run smoothly But you don’t just want your satellite symposium to go off...

by Wesley Portegies on Friday July 7, 2023

Do you want to learn how sophisticated your medical communications program is, and what steps you can take to level up Take our self-assessment below to learn more Your results will include...

by Wesley Portegies on Wednesday June 21, 2023

When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...

by Wesley Portegies on Friday May 26, 2023

Information overload is a well-known issue for your HCP audience It’s nearly impossible for physicians to stay on top of all the scientific data and educational content they need to do their...

by Wesley Portegies on Thursday May 4, 2023

You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...

by Wesley Portegies on Friday March 10, 2023

If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...

by Joris Versteden on Wednesday February 15, 2023

Creating awareness around a rare disease is a crucial step to pave the way for the launch of a potentially life-changing therapy An awareness campaign helps HCPs better understand the disease itself,...

by Sandrine Jabouin on Monday February 13, 2023

Organizing medical meetings, like medical congresses and advisory boards, is key to becoming a leader in your therapeutic area When planning these meetings, it’s not enough to provide informative...

by Nathalie Preiswerk on Monday December 12, 2022

Your goal is to make medical communications impactful to your HCPs — so much so that they make changes in their daily practice that lead to better patient outcomes The communication strategies...